GTM & Sales Consulting
Most early-stage teams don't have a sales problem. They have a system problem. We help you build the repeatable process: who you're selling to, how you talk to them, what your reps do every day, and how you know if it's working.
What's included
Revenue diagnostics
Where is revenue actually leaking?
ICP development
Who you sell to and why they care.
Messaging strategy
A pitch that connects with the buyer in front of you.
Sales playbooks
The repeatable process your team runs.
CRM setup
The system that makes the playbook stick.
Sales enablement
Training and hiring support so the team can execute.
Reporting & forecasting
Ongoing visibility into pipeline health and what's working.
Why this is hard
Founders end up doing all the selling themselves, with no process anyone else can pick up.
Reps are hired before there's a playbook, so ramp-up takes months and results are inconsistent.
Pipeline data lives in someone's head, not a system, so forecasting is guesswork.
Revenue leadership is expensive to hire full-time before you have the volume to justify it.
Fractional CRO
When you need either revenue leadership or actual reps on the ground, we provide both. A Fractional CRO engagement gives you a senior operator who owns your revenue strategy, runs the team, and reports on what's working, at a fraction of the cost and commitment of a full-time executive hire.
Why fractional, not full-time
Most early and growth-stage companies don't have enough volume to justify a full-time CRO salary, but they still need the strategy, discipline, and accountability that role provides. A fractional engagement gives you that leadership on a schedule that matches where your business actually is, and scales up as you grow.
How the engagement works
Engagement options
Foundational Sprint
A focused engagement to diagnose the system and set the playbook before you scale the team.
Ongoing Fractional CRO Retainer
Continuous revenue leadership: strategy, team management, and reporting on a recurring basis.
Project-Based
A defined scope, like a launch, a new market, or a turnaround, with a clear start and end.
FAQ
A consultant advises. A Fractional CRO owns the outcome, runs the team day to day, and is accountable for the number.
It depends on the tier. A Foundational Sprint is intensive but time-boxed, usually a few focused sessions over 2 to 4 weeks. An Ongoing Retainer runs on a lighter weekly cadence once the system is in place. Project-Based work scales with the scope, and we agree on the time commitment upfront.
Yes. Many clients use the fractional engagement to validate the role and the playbook before committing to a full-time leadership hire.
Both. We can lead your existing team, supplement it with talent from Sales Mentorship, or build a new team from scratch depending on what you need.
Pricing follows the engagement type: a flat fee for a Foundational Sprint, a monthly retainer for ongoing Fractional CRO work, and a scoped fee for project-based work. Book a call and we'll size it to what you actually need.
Sales Mentorship
Need reps, not just a strategy? Sales Mentorship trains people breaking into tech sales on the same playbooks we use with consulting clients, then connects them with companies that need to hire.
Learn more about Sales MentorshipFor trainees
Real playbooks, mentorship, and a path into a tech sales role.
For employers
Pre-trained reps who already know the fundamentals on day one.
Schedule a consultation with our team today.
Still not sure? Book a free clarity call.