GTM & Sales Consulting
We build the repeatable revenue engine behind East Africa's growing companies: startups, SMEs, and international teams entering the region. It's the engine that keeps selling when you step out of the room.
Trusted by
UzangaPayco
Fintech wallet taken to market in Nairobi: fractional CRO + a field team live from day one.
PrimeTek
Kenya market entry for an international platform; we're the appointed regional distributor into the university market.
Remote Solutions Africa
Full BD process built on HubSpot, every deal with a defined stage and next action.
The problem
Reps get hired before there's a playbook, so ramp drags and results swing.
Pipeline lives in someone's head, so forecasting is a guess.
Or you've got a product that sells elsewhere but no engine for selling it here.
The fix isn't more effort. It's a system.
Is this you?
Built for you if
You sell B2B in East Africa and your revenue depends too much on one or two people, whether that's a founder still closing every deal, a sales team that's plateaued, or a company bringing a proven product into a new market here.
Probably not your fit
If you're pre-revenue, pure B2C, or already have a full, firing sales desk, we're probably not your fit, and we'll say so.
How we work with you
Advise
We build the thinking, your team runs it: GTM and market-entry plans, sales audits, pricing, launches, plus GTM Engineering (your sales tools and automation layer, built and run for you). Projects or an ongoing strategic retainer.
Run
A fractional CRO embedded in your business, owning the number week to week. Our 90-day Foundational Sprint hands you a working, documented motion your team can run without us, or we stay on. It's also how we take a product to market end to end.
Staff
We build and supply the team on top of a working system: role design, hiring, training, checks, or a Romel-managed SDR→BD team running your outbound. We only staff a system we've built or assessed.
Find your situation
| Your situation | Advise | Run | Staff |
|---|---|---|---|
| Starting from scratch | GTM plan → | Foundational Sprint → | Build + staff the team → |
| Sales has stalled | Sales Audit → | Pipeline Rescue / CRO → | Retrain + enable → |
| Ready to scale the team | Role & comp design → | CRO runs the team → | Recruit, place, manage → |
| Tools & process a mess | GTM Engineering → | CRO runs the stack → | Train the team on it → |
| Entering a new market | Market Entry Plan → | Take-to-market → | Supply the field reps → |
Click any option above to book a call about it. We'll already know your situation.
Why Romel
East African B2B runs on relationships, in-person trust, WhatsApp as a real channel, and procurement that differs for an SME, a government buyer, and a multinational in Nairobi. We build for that, and we build alongside your team, not hand over a deck and leave.
FAQ
A bad first hire is expensive. We make sure you know what to hire, and whether you need to yet, first.
You can. Most teams lack the time and an outside eye on where deals actually break. That's what our first call is for.
Yes. Plenty of our work is unsticking or scaling a team that already exists, not building from zero.
If you sell B2B with paying customers, yes. A first call confirms it.
Yes, once the system's in place. That's Staff.
The Romel Loop
Our four services aren't a menu. Each one makes the next work harder, which is why most clients don't stop at one.
Are you a vendor who wants Romel to sell your product in East Africa? Market Entry & Distribution →