About Us

We help African founders and SMEs build the full growth engine.

Romel is a venture-focused consulting and ecosystem-building company helping African founders and SMEs move from early traction to scalable revenue and investment readiness.

Mission

To help African founders and businesses build a repeatable revenue engine and raise the capital to scale.

Vision

A generation of African companies that scale on their own revenue, technology, and terms.

A clear line

What we are. What we're not.

We are

  • A hands-on growth and venture-readiness partner
  • An AI-practical advisory
  • An ecosystem connector for accelerators and programs

We are not

  • A VC fund (yet)
  • A generic accelerator
  • A training-only company
  • A software reseller
  • A one-off consultant shop

The team

100+ founders. 20+ programs. 5+ countries. 3+ years doing the work.

Romel exists because our team has spent years inside the businesses we now advise: building revenue engines, getting companies investor-ready, and supporting the programs that back them.

Melvin Malanga

Melvin Malanga

Founder & Lead Consultant

Melvin founded Romel to help African startups build durable revenue engines and the credibility to raise capital. He leads GTM and sales consulting, AI advisory, and ecosystem strategy.

Jesse Karuga

Jesse Karuga

Venture Readiness & Capital Advisory Lead

Jesse leads Romel's venture readiness and capital advisory work, helping founders build the materials, narrative, and investor relationships they need to raise.

Mercy Apollo

Mercy Apollo

GTM & Sales Lead

Mercy leads go-to-market strategy and sales, keeping every client engagement running from kickoff to completion.

Tiffany Karanja

Tiffany Karanja

Ecosystem Development Lead

Tiffany builds Romel's relationships with accelerators, incubators, and institutional partners across East Africa.

Denise Mutayi

Denise Mutayi

AI Advisory Lead

Denise leads Romel's AI work, designing practical solutions that automate workflows and get teams using AI in production.

The Romel Loop

Our four services aren't a menu. They compound.

  • GTM & Sales builds the revenue engine.
  • AI Advisory automates and scales it.
  • Venture Readiness & Capital Advisory makes you fundable.
  • Ecosystem & Founder Programs plugs you into the network that keeps it turning.

Each one makes the next work harder, which is why most clients don't stop at one.

The Romel Loop Four services in a loop: GTM and Sales Consulting leads to AI Advisory, then Venture Readiness and Capital Advisory, then Ecosystem and Founder Programs, and back to GTM. THE Romel Loop GTM &Sales AI Advisory VentureReadiness Ecosystem& Programs
1 GTM & Sales Consulting Build the revenue engine: the process, the team, the pipeline that runs without you. 2 AI Advisory Automate the repetitive work. Scale the parts of your business that shouldn't need a human every time. 3 Venture Readiness & Capital Advisory Get investor-ready: the structure, the narrative, the relationships that get you funded. 4 Ecosystem & Founder Programs Connect to the network that keeps it all turning: programs, partners, peers.

Where we work

Based in Nairobi, built for East Africa, working with founders across the region and beyond.

Ready to build your next stage of growth?

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